Do You Need Digital Marketing Services For Your Company?
If you’re running a business in this day and age, you’re bound to have heard of digital marketing. The practice has become mainstream in the marketing field. The time when a marketing team would simply publish posters, rent billboards, and push newspaper ads is now over.
Digital marketing has become a practice every new business has to adopt to reach its existing and prospective customers effectively. There has never been a better way to market a product or service to any given segment of an audience.
Off-late, the trend of hiring outside consultants to handle digital marketing for a company has grown. The reason behind this is obvious. Rather than hiring a whole team of digital marketers, outsourcing digital marketing needs is much easier and hassle-free. From big brands to small companies, hiring an outside company to handle digital marketing is fairly common.
This trend has come with another problem. How to know which digital marketing service is worth hiring?
If you indeed are a manager, executive, or CEO and want to get digital marketing services for your firm, you must know the hassle of choosing a company to provide said services. Every marketing firm in the market tends to say the same things. How then are you supposed to find a digital marketing company for your business?
In this article, we explore some factors that can help a company find the best digital marketing service for itself. Before that, we will first delve into the expectations and objectives of a company and its role in choosing a digital marketing service.
What Are Your Goals?
All happy families are alike; each unhappy family is unhappy in its own way.
This quote from the book Anna Karenina by Leo Tolstoy accurately sums up every business too. Happy and successful businesses are alike and unhappy and unsuccessful businesses are different in their own unique way.
The reason is simple. A successful business knows its goals and has a strategy to achieve those goals. The goals of an unsuccessful business are hazy at best. Uncertainty in a business breeds incompetence.
While choosing a digital marketing service, a similar pattern is visible. Companies sure about their goals and strategy hire the right agency to handle their portfolio. This is not exactly a surprise. Having a goal is not merely a figure of speech. The entire direction of a company can change with a goal in place. Take any successful brand in the market and they are driven by pointed goals. A strategy is put in place to meet said goal.
Before choosing a digital marketing service, ask yourself, what exactly is your company looking for? Is it-
- To increase traffic?
- To increase the number of leads generated?
- To sell products through a niche online store?
- To create a vibrant social media presence?
- To streamline customer service for your brand?
- To manage the reputation of your company in the eyes of your audience?
Your goal could be one of the aforementioned, a combination of some of the points, or something completely different. In any case, the digital marketing service you choose should be best served to meet your goals. At the end of the day, any digital marketing service exists to serve your goals.
So make sure you know your goals before hiring a digital marketing service for your company.
How to Hire a Digital Marketing Service?
Once you’ve decided on a goal, the next natural step is to find a digital marketing service that helps meet set goals.
Before choosing a digital marketing service, these are some factors you should check. The answer to all these factors can be gained from a simple phone call and a little analysis.
Specialty of Company Offering Digital Marketing Services
Every digital marketing company in the market claims to be an expert in all tenets of the field. In truth, a digital marketing service is good at certain parts of the field and lukewarm in others.
This is not to suggest that a company cannot be good at every part of the field. Our company is filled with different kinds of professionals who specialize in different parts of digital marketing. This makes us unique.
However, other digital marketing services do not have such a level of diversity. For example, if your goal is to increase organic traffic to your company website, choosing a digital marketing agency specializing in AdWords is the wrong step.
Thus, find out the speciality of the digital marketing service you’re hiring and make sure your goals align.
Check Past Record
This is an obvious step. Before hiring someone, you are obligated to check their background. It’s the same while hiring a digital marketing service for your business.
The company you’re looking to get for digital marketing services must have worked with a number of businesses earlier. Check their performance with them. See the impact their services had on the businesses they were serving.
Of course, there is no company that never faces failure. If the digital marketing service you’re planning to hire has been in the business for a long time, they must have faced failure at some point. What you must make sure is that the service provider is not incapable of doing well despite having faced bad times before.
Make Sure Their Strategy is Fleshed Out
Imagine you meet an executive from a digital marketing company you’re interested in hiring. The meeting’s agenda is to discuss how the company would market your business. Essentially, it is a strategy discussion.
In the meeting, imagine that the executive speaks in uncertain terms and doesn’t make things clear. To make matters worse, there is a use of many buzzwords such as ‘optimize’ and ‘synergy’, but the context is clearly lacking.
In simple words, the executive is trying to con you.
Ok. ‘Con’ is a big word. Let’s say the executive is patronizing you. Would you hire the company to offer digital marketing services to your business? No!
Unfortunately, the scenario laid out is far too common. Many digital marketing companies try to overwhelm prospective clients by using marketing jargon which actually conveys no meaning in the context. Overwhelmed, many business managers end up believing the act and hire a digital marketing company.
The result? The entire endeavour fails and the digital marketing company has no impact. The money is wasted and the general perception of other digital marketing services is maligned.
Thus, as a company, you should make sure the strategy installed to meet your goals by the digital marketing service is not just jargon and contains actual viable actions.
This blog post covered some important points regarding how a company must choose a digital marketing service. Those interested in hiring a company for digital marketing should consider the aforementioned points carefully.