Search Engine Optimization SEO

Search Engine Optimization (SEO) basic methods we take to optimize your website:

1. Keyword research
2. Website analysis
3. In-depth content Review
4. Targeted keywords are discussed with client
5. Setup of robots.txt file
6. Link popularity research begins
7. Link building begins
8. Content writing if applicable
9. SEO coding is implemented
10. Optimization goes live
11. Search engine submissions are posted
12. Monthly maintenance begins
13. Monthly ranking reports
14. Re-optimization of pages as needed
15. Traffic continues to increase

Roughly every two weeks the search engines “crawl” most websites on the internet with programs called “spiders”. These spiders look for a number of attributes on each website in order to place the website properly in search results. The attributes these spiders are looking for are:

Title Tags: These are located on the top left portion of your browser, they help to identify websites to the spiders.

Meta Tags: These are embedded in the code of your website. They act as identifiers to the type of website they are crawling.

Inbound Links: These are links from other websites, which allows the search engine spiders to easily travel from site to site, enabling better access for the spiders to categorize a website.

Site Map: This is a web page with a link to every other page on a website, which helps to direct the spiders to other pages on a website.

Search Engine Friendly Coding: This is web design coding designed specifically with search engine spiders in mind.

Unique Content: Duplicate content doesn’t work with search engine spiders. It can make a website difficult to get placed in the search engines. Content that is unique is kind with search engine spiders.

Variations in Existing Content: This is to keep a website dynamic, because it is beneficial to refresh the website content. This helps to increase your search engine positioning.

Anchor Text: These are links within the content that lead to other pages on your site.